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The Last Statement T-shirt takes a classic pillar of youth rebellion and reinvents it for the digital age. Through a custom version of Instagram/Facebook filters, you can digitally change its design. So every day, the shirt can display a new animated statement design to amplify your message - Without ever having to buy another t-shirt.
The campaign got global coverage from places like Vogue, Forbes, GQ, Highsnobiety, and Fast Company.
Role: Creative Director / Writer
Agency: Virtue Worldwide
Production Company: VICE Productions / Virtue Worldwide
ECD: Morten Grubak
Art Director: Dimitri Paiva
Senior Copywriter: Tao Thomsen
Senior Designer: Jacob Ziegler
Client: Carlings