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On Earth Day 2021, Converse opened the Renew Labs Store. An AR store placed on The Garbage Patch that calls for the attention of masses of consumers. Its mission is simple: Close down as quickly as possible.
The Garbage Patch now covers over 1.6 million square kilometers and contains around 80 million tonnes of plastic. The store is accessible online and features sustainable new prototypes of the Chuck 70, created in collaboration with a handful of hand-picked Converse All-Stars from across the globe.
Visit the store here: https://renewlabs.com/
Press highlights:
Complex
VICE
Fashion Journal
Monster Children
Role: Conceptual Creative Director
Agency: Virtue Worldwide
Client: Converse
Production company: Rosie Lee
