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Uncommon Creative Studio created the event to launch EA Sports FC’s new game, which will be released on September 29.
EA Sports FC debuted its own version of a Clubhouse to mark the anticipated launch of its new game. Over 500 people attended the event, including Manchester City striker Erling Haaland, who put in a surprise appearance alongside Didier Drogba, Luis Figo, Laura Georges and more.
Attendees also got to experience a face-to-face with a digital Erling Haaland, where they were introduced to his skills and personality. Even the striker took part while there, interacting with his digital likeness.
Role: Creative Director, Concept
Agency: Uncommon Creative Studio
Client: EA SPORTS FC
